Whether you have a clear vision or need assistance in shaping it, Beyond Brand is here to empower your journey!
The mission is to help elevate your project to new heights of excellence by offering comprehensive strategies that go beyond branding and positioning. This encompasses product portfolio innovation, licensing, marketing, and creating powerful synergistic B2B and philanthropic partnerships.
Together, we can develop tailored plans to realize your business goals whether related to launch, expansion or repositioning of products and services.
Let’s craft something extraordinary together!
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Beyond Brand supports every phase of brand identity definition to ensure that every detail of your brand communicates real value and uniqueness, telling a captivating story able to evoke emotions and inspiration.
Coherence and authenticity are fundamental for developing a compelling value proposition, aligning brand values with customer expectations, and crafting a strong brand personality.
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Positioning is strictly linked to cost and margins, but it also involves analyzing competitors’ strategies, understanding consumer perceptions, checking demand elasticity, and setting prices that reflect the brand’s image, value proposition and distribution strategy.
Beyond Brand manages these phases to ensure all elements align, creating a consistent and compelling market presence.
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An effective, balanced product portfolio is crucial to meet the needs of key markets. Beyond Brand supports the strategic development of the portfolio to leverage volume drivers and capture new opportunities through dedicated specific products aimed at strategic partners or key selling moments.
Licenses allow for a flexible and streamlined expansion of the offering by leveraging specialized partners who can also ensure good distribution coverage. This approach allows brands to take advantage of existing awareness to enlarge their consumer target and market share.
Beyond Brand directs the research and negotiation of suppliers and partners, business plans development, and the operative management of licenses.
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Beyond Brand creates comprehensive marketing and communication plans that are globally consistent yet locally relevant, with a particular focus on Europe, Middle East and Asia-Pacific regions. The goal is to balance math and magic, with a strong focus on KPI tracking to maximize return on investment.
B2C: Tailored activities and content suitable for each channel and market, aligned with specific objectives such as increasing brand awareness, enhancing heritage and reputation, encouraging product trials, boosting sales, fostering customer loyalty.
B2B: Strategies for nurturing the B2B target audience, including bespoke approaches that address the unique needs and challenges of business clients, fostering strong relationships.
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Creating and supporting initiatives that align with the brand’s values and contribute to social, cultural and environmental causes enhances corporate reputation, making the brand more appealing to consumers. Most importantly, it demonstrates a vision connected to the creation of real value.
Whether it involves sponsoring charity events, creating special capsule collections linked to specific nonprofit projects, personalizing products by supporting emerging artists, or other initiatives, Beyond Brand helps select and develop the most appropriate actions, leveraging their visibility.
Beyond Brand’s approach is based on a few pillars:
Enthusiasm and Organization: Managing every project with enthusiasm and meticulous organization, ensuring a strong connection to client and market needs.
Adaptability and Performance: Navigating in challenging contexts through analytics and critical thinking, with a keen focus on investments, timelines, and expected results.
Ethics and Caring: Integrity and empathy are at the core of the work, ensuring strong commitment and reliability in all collaborations.
Aesthetic Taste and Product Sensitivity: Leveraging a refined aesthetics and a deep understanding of high-end consumer expectations, products and services can be transformed into coveted items that perfectly resonate with their specific target audience.
Extensive Network and Collaboration: Utilizing a broad network of exceptional professionals to enhance collaborative efforts, providing the expertise and services necessary to elevate your brand.
VALENTINA MADIAI
I grew up in Florence, the cradle of the Renaissance, and this deeply influenced my love for art and the pursuit of aesthetics in all its forms.
Curiosity about the strategies that transform products into dreams led me to work for 20 years as a manager for prestigious Made in Italy brands.
I have successfully coordinated international teams to pursue global business development goals through branding and positioning strategies, license management, product portfolio extension, and omnichannel marketing plans.
During a sabbatical, I enriched myself both personally and professionally by lecturing in a Luxury Management Master program, volunteering in Namibia and Nepal, and mentoring startups through Bocconi’s B4i program.
I am now passionately dedicated to assisting entrepreneurs and private equity funds in launching or growing their businesses, promoting beauty and value creation, and developing inspired projects with meaningful visions.