The perfect partner to build strong, scalable brand strategies,
transforming challenges into concrete growth opportunities.
SERVICES
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Beyond Brand supports every phase of defining a cohesive and authentic brand identity.
Every detail must communicate real value and uniqueness, while crafting a captivating narrative that evokes emotion, aligns with customer expectations, and establishes a strong, distinctive personality.
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Beyond Brand integrates all elements of strategy to create a strong and cohesive market presence by combining competitor analysis, identification of market opportunities, and understanding of consumer perceptions to define a distinctive value proposition with a targeted distribution strategy.
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A balanced product portfolio is essential to meet key market needs. The goal is creating a strategic portfolio, leveraging volume drivers and capturing new opportunities with tailored products for strategic partners and key sales moments.
Licenses offer a flexible way to expand the offering by partnering with experts to boost distribution and target new consumer segments, increasing market share.
Beyond Brand supports supplier selection and partner negotiations, business plan development, and operational license management
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Beyond Brand integrates all elements of strategy to create a strong and cohesive market presence by combining competitor analysis, identification of market opportunities, and understanding of consumer perceptions to define a distinctive value proposition with a targeted distribution strategy.
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Tailored solutions designed to help clients identify new market opportunities, build strong B2B relationships, and secure valuable strategic partnerships.
SUSTAINABILITY & PHILANTHROPY
Aligning with brand’s values through social, cultural, and environmental initiatives enhances reputation and appeals to conscious consumers, demonstrating a commitment to real value and sustainability.
The goal is to support you in the development of impactful actions, from sponsoring charity events to creating sustainable capsule collections or collaborating with emerging artists, ensuring initiatives are meaningful and maximize visibility.
Supporting: Fondazione Rava, Hanuman Onlus, Naankuse Foundation, Acqua Foundation
VALENTINA MADIAI
Growing up in Florence, the cradle of the Renaissance, instilled in me a deep appreciation for art, and a constant pursuit of aesthetics and authenticity in everything I do.
My curiosity for strategies that transform products into dreams led me to spend 20 years managing prestigious Made in Italy brands, leading international teams in branding, licensing, product development, and omnichannel marketing to drive global growth.
Today, I am passionately committed to assisting entrepreneurs and private equity funds in launching or scaling their businesses, fostering beauty, creating value, and developing meaningful projects with inspired visions.
Additionally, I lecture in a Luxury Management Master's program, mentor startups through Bocconi’s B4i initiative, actively support philanthropic projects abroad, and hold an ESG Advisor certification to help integrate sustainable practices into business strategies.
Beyond Brand’s approach is based on a few pillars:
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20 years of experience in managing complex, global-scale projects, optimizing resources, and making agile adjustments to achieve goals efficiently and effectively.
Navigating complex challenges through critical thinking, data-driven insights, and a clear focus on maximizing investments, timelines, and outcomes
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Driving projects with a forward-thinking mindset and creative solutions to unlock new opportunities and ensure impactful results.
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Integrating ethical practices and sustainable strategies into every initiative, aligning with evolving market and societal expectations.
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Leveraging refined aesthetics and a deep understanding of high-end consumer behavior to craft products and services that resonate with their target audience.